Statement regarding School Beverage Guidelines final progress report
September 1, 2009
In May 2006, the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, worked with representatives of The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo and the American Beverage Association to establish the Alliance School Beverage Guidelines to limit portion sizes and reduce the number of beverage calories available to children during the school day.
As a result of the voluntary agreement with the Alliance for a Healthier Generation, the beverage industry committed to changing the beverage mix in schools across America by removing full-calorie soft drinks and providing nutritious, lower-calorie, smaller-portion beverages by the beginning of the 2009-2010 school year.
As part of the agreement, the American Beverage Association and participating companies committed to conduct and publish an annual progress report on the implementation of these Guidelines in public and private schools. The annual progress report contains information on the shipments of beverages to schools and an analysis of the percentage of schools that comply with the School Beverage Guidelines. The report tracks the companies’ progress throughout the three-year implementation timeline toward the goal of full compliance by the beginning of the 2009-2010 school year.
Last year’s report showed that at the beginning of the 2007/2008 school year, nearly 80 percent of America’s schools under contract with bottlers were in compliance with the Alliance School Beverage Guidelines, surpassing the agreed-upon goal of 75 percent after two years. Calories from beverages shipped to schools had been reduced by 58 percent between 2004 and the 2007/2008 school year, and shipments of full-calorie soft drinks declined by nearly two-thirds
As of August 31, the industry has completed the three-year implementation period for the voluntary agreement and will begin to compile a final progress report. The expectation of the Alliance for a Healthier Generation and the beverage industry is to release the final report early 2010. The final report will be published at both the Alliance’s Web site, www.HealthierGeneration.org, and the American Beverage Association’s site, www.ameribev.org.
For more information on the Alliance School Beverage Guidelines visit www.HealthierGeneration.org.