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New Book Features Families’ Creative Ways to Fight Childhood Obesity in Their Homes and Communities, One Month at a Time

-Free Book Available to All Families to Empower Parents to Take an Active Role in Creating Healthy Lifestyles for Their Families-

AUSTIN, Texas and NEW YORK -- (0ctober 18, 2012) –-A new book featuring month-by-month, smart and simple tips from moms, dads and kids on tough topics like eliminating intake of sugar-sweetened beverages, getting your kids to eat more vegetables and increasing physical activity is available at no cost to any family in the U.S. The book is a product of the Michael & Susan Dell Foundation and the Alliance for a Healthier Generation, a national nonprofit organization founded by the American Heart Association and William J. Clinton Foundation. Susan Dell - healthy living advocate, co-founder of the Michael & Susan Dell Foundation and wife of tech legend Michael Dell—narrates the book. The book’s foreword is written by President Bill Clinton.

A Year of Being Well: Messages from Families on Living Healthier Lives is an easy-to-follow, 13-month quick-start action guide that features the stories of 20 families who are creatively finding ways to live healthier lives, and fight childhood obesity in their homes, schools and communities. These families come from a variety of backgrounds, but they all share a common struggle: Balancing healthy habits against the challenge of tight schedules and budgets. The aim of the book is to make it easy for parents to start their families on a path to a healthier lifestyle by undertaking simple steps each month, organized to increase a family’s chance for success.

A Year of Being Well is available free online at www.BeWellBook.org in English and Spanish. It’s also available for free through local schools and community centers around the nation. Community healthy-living programs, health clinics, book clubs, parent associations or schools can order free books bundled with discussion guides and DVDs to start discussion groups or book clubs in their communities.

The new book comes on the heels of the successful book project called Be Well: Messages from Moms on Living Healthier Lives, which was released in 2009. Since the original book was first printed, 1.2 million copies have been distributed for free to individuals, schools, health clinics and community groups, and the ideas found in the book have come to life in every state in the U.S.

“We started this project because we wanted to help families take their first steps toward healthy living. Everyone has to start somewhere, but it always seems like starting something new is the hardest part,” said Susan Dell, co-founder and chairman of the board of the Michael & Susan Dell Foundation. “Our hope is that A Year of Being Well will act as a how-to guide to help families jump-start changes in their own homes. The time to take action is now, and the everyday heroes in the book – regular families who are willing to stand up and make difference –are inspiring other families across the country.”

“Parents and kids must take an active role in creating healthy lifestyles for their families,” said Ginny Ehrlich, chief executive officer of the Alliance for a Healthier Generation. “Our hope is that the book will not only inspire families to create a healthier environment for their children at home, but that they will become active in creating healthy communities by becoming involved in their schools and communities.”

Resources Behind the Book

The book was developed by the Michael & Susan Dell Foundation and the Alliance for a Healthier Generation. The Dell family foundation advocates the need for childhood obesity prevention strategies to intervene at all levels of a child's environment, including at the individual level, within families, within schools, and in the community. The foundation’s Health Portfolio reflects the passion of book’s narrator, Susan Dell, the co-founder and chairman of the board and the driving force behind the foundation. An accomplished athlete, Susan was a member of the President’s Council for Physical Fitness and Sports and is a board member of the Cooper Institute in Dallas. In the U.S., she is specifically focused on encouraging kids to be more physically active and on promoting healthy eating. Dell also has four children of her own.

 

The Alliance for a Healthier Generation, a national nonprofit organization founded by the American Heart Association and William J. Clinton Foundation, was created in May of 2005 with the goal of reducing the nationwide prevalence of childhood obesity by 2015. The Alliance has been a grantee of the Michael & Susan Dell Foundation since 2007. The foundation funds two district wide implementations of the Alliance’s Healthy Schools Program with goals to establish healthier school environments for students, teachers and staff.

 

To obtain a copy of the book, go to www.BeWellBook.org. Families can also visit the site to submit their personal stories--or the stories of people they know--to help others develop lifelong, healthy habits. Stories may also be shared at facebook.com/bewellbook. Follow us on Twitter at @BeWellBook.

 

 

About the Alliance for a Healthier Generation

 

The Alliance for a Healthier Generation works to address one of the nation’s leading public health threats – childhood obesity. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015, and to empower kids to make healthy lifestyle choices. Founded in 2005 by the American Heart Association and William J. Clinton Foundation, the Alliance works to positively affect the places that can make a difference to a child’s health: homes, schools, doctor’s offices and communities. To learn more about the Alliance for a Healthier Generation, visit www.HealthierGeneration.org

 

About the Michael & Susan Dell Foundation

 

The Michael & Susan Dell Foundation (www.msdf.org) is dedicated to improving the lives of children living in urban poverty around the world. With offices in Austin, TX, New Delhi, India, and Cape Town, South Africa, the Dell family foundation funds programs that foster high-quality public education and childhood health, and improve the economic stability of families living in poverty. The foundation has committed more than $825 million to global children’s issues and community initiatives to date.

 

EDITOR’S NOTE: The Michael & Susan Dell Foundation is separate and distinct from the Dell Foundation. In any first reference, please use the ‘Michael & Susan Dell Foundation.' For second references, 'the Dell family foundation' may be used.

 

For further information, please contact:

Angela Austin,Weber Shandwick

816.686.6151

aaustin@webershandwick.com

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