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National Childhood Obesity Awareness Month

It’s National Childhood Obesity Awareness Month. And this year we’re not asking you to be aware of childhood obesity. We’re sure you’re probably up to speed. This year, we’re asking you to be aware of what’s at stake. And what’s at stake is time –futures – the time that makes up the futures of our nation’s youth.

If obesity among kids continues to increase at its current rate, this might be the first generation of youth in U.S. history to live shorter lives than their parents.

How much shorter? We can’t say. We don’t have a formula available yet to calculate how many days of lives will be lost by excess caloric intake and too many hours of inactivity. But there are a few things we do know. We know that if we are obese as children, we will probably be obese as adults. And as adults, this obesity will probably be more severe and put us at higher risk for health problems such as heart disease, type 2 diabetes, stroke, several types of cancer, and osteoarthritis*.

These health problems are what scare us.

So whether it's two years, five months, six weeks, or a handful of days, if living healthier can give us more time to live our lives and achieve our dreams, we think that’s reason enough to take action today.

And our action today will make the difference for our kids’ futures. This MIGHT be the first generation to live shorter lives than their parents. “Might” means there’s time to change. “Might” means we have the power.

So this month, we’re asking you to dream and dream big and answer the question, “What would you do with more time?”

Invent? Build? Teach?

Now, what are you willing to do FOR more time?


*Centers for Disease Control and Prevention. “Basics About Childhood Obesity

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