Visit our COVID-19 resource page for the latest back-to-school resources.

Healthier Generation Store FAQs


Q: What is the Healthier Generation Store with Amazon Business?

A: The Healthier Generation Store with Amazon Business is the first verified online store dedicated to selling products that align with the USDA Smart Snacks in School Standards. The store allows you to easily identify and purchase healthier, compliant products for a variety of purposes, including school vending machines, school stores, PTA/PTO activities, classroom celebrations, and afterschool fundraisers, school stores, PTA/PTO activities, classroom celebrations, and afterschool fundraisers. 


Q: How do I get started shopping?

A: First, visit, and click on the “Create my free account” button midway down the page – this will take you to Amazon Business’ registration platform, where you can get started via three simple steps:

  • Step #1: Create a free Amazon Business account. All you need is a valid email address and shipping address.
  • Step #2. Start shopping the Healthier Generation Store (upon account activation within one-three business days).
  • Step #3. Use your saved time for other activities!

Already have an Amazon Business account? Go straight to the store now. 


Q: Do I need to create an Amazon Business account to shop in the Healthier Generation Store, or can I use my existing account?

A: If you represent a business or organization, creating an Amazon Business account may help you to secure business-level pricing, account management tools and payment solutions. If you do not represent a business or organization, the entire Healthier Generation store will still be available through a general consumer account, however many of the features available to business accounts will not be available to you.


Q: I’ve heard of Amazon. What is Amazon Business?

A: Amazon Business offers business-only pricing, expanded business selection and access to free shipping. Customers who have multiple users on their accounts have the ability to consolidate their purchasing under a single account, and to add a suite of professional purchasing tools to the Amazon experience they and their employees may already use. Amazon Business features approval workflows, tax-exempt purchasing, bulk shipping and more.


Q: Can parents or PTA members use the Healthier Generation Store to buy food for fundraising events or celebrations? Do they need to use the school/district Amazon Business account, or can they use their own account(s)?

A: The Healthier Generation store will be accessible to both consumers (parents) and organizations (businesses).  Whether parents have the ability to use their school, district or PTA/O’s Amazon Business account is at the discretion of those entities and their procurement policies and procedures.


Q: Why was the Healthier Generation Store with Amazon Business created?

A: We believe that an organization's budget or zip code should not hamper its ability to serve healthier options to kids. That’s why the Alliance for a Healthier Generation and Amazon Business partnered in 2016 to address the barriers schools and out-of-school time sites face when purchasing healthier products.

The innovative partnership brought together Healthier Generation’s expertise in children’s health and Amazon’s e-commerce platform and distribution channels. Through multiple pilots and market research, the partnership resulted in the creation of the Healthier Generation Store. This online store will make it easier for schools and vendors to identify and access healthier products that align with approved nutritional guidelines regardless of an organization’s geographic location or what size of an order it may require.


Q: How were the Healthier Generation Store products selected?

A: These products were determined to meet USDA Smart Snacks in School Standards by the Alliance for a Healthier Generation based upon products’ ingredient statement and Nutrition Facts panel. More products will be added to the store on an ongoing basis.


Q: What are the “Smart Snacks in School Standards”? How are these products “healthier?”

A: As a nation, we’ve raised the bar for foods and beverages sold to students at school. The U.S. Department of Agriculture’s Smart Snacks in School Standards put in place practical, evidence-based nutrition standards for snacks and beverages sold in vending machines, school stores, snack carts, á la carte lines and in-school fundraising, as well as for products served at celebrations and school events. This is an important part of promoting healthier options while kids are in school, helping them develop lifelong healthy eating habits. Starting in school year 2014-15, all foods sold at school during the school day were required to meet these nutrition standards.


Q: What information can you provide regarding shopping in the Healthier Generation Store & federal, state or local procurement regulations?

A: All purchasing must be made in accordance with federal, state, and local procurement regulations. Procurement regulations are highly complex. The Healthier Generation Store was created to provide schools and sites with an option that may help them more easily access products that meet nutritional guidelines. We encourage schools and sites to connect with their district/organization procurement/purchasing department and/or State Agency if they have questions regarding compliance with federal, state and/or local procurement regulations.


Q: You mentioned that the Healthier Generation Store sells products that align with the USDA Smart Snacks in School Standards. Are products aligning with any other sets of nutritional guidelines currently included in the Store?

A: Yes! Since the Food Service Guidelines for Federal Facilities (FSGFF)and the National AfterSchool Association Healthy Eating and Physical Activity Standards (NAA HEPA) both were created to align with the USDA Smart Snacks in School Standards, the store also currently features products that align with the FSGFF and NAA HEPA.  Additionally, we recently added items that align with the Child and Adult Care Food Program (or CACFP) Meal Pattern, as well. 


Q: Is the Healthier Generation Store’s product selection likely to grow?

A: Yes, we will be working with Amazon Business and the food and beverage manufacturers that we engage to continually add products. Additionally, while the Store currently features shelf-stable items, our goal is to in time grow the selection to include fresh and/or other perishable items.


Q: Do I have to be a member of the Healthy Schools Program to participate?

A: No - although we strongly recommend signing up for our Healthy Schools Program to receive additional resources to support healthier schools and to empower kids to develop lifelong healthy habits.


Q: Where do schools or sites go if they need more information/need help creating an account or using Amazon Business?

A: For additional registration information, please fill out the information form on  For customer service, please visit or call (866) 486-2360 – please let them know that you are calling on referral from the Alliance for a Healthier Generation, and would like to get started with the Healthier Generation Store.