Did you know we drink, on average, 199 calories, from our beverages each day? We have been working to increase access to healthier foods and beverages since our founding. One of our first partnerships with the business sector was with the beverage industry to remove regular soft drinks and provide appropriate portion sizes of lower-calorie and smaller-portion options to children during the school day. As a result of our work together, there has now been more than a 90 percent reduction in calories from beverages shipped to American schools since 2004.
We weren’t satisfied with stopping there. In the fall of 2014, we came together again with representatives from the American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo to announce another landmark agreement — this time to decrease beverage calories in the overall American diet. The beverage industry committed to reducing beverage calories consumed per person nationally by 20% by 2025.
The Coca-Cola Company’s Story in Los Angeles
PepsiCo’s Story in New York City
Dr Pepper Snapple Group’s Story in Little Rock
In Addition to National Efforts, Our Focus Within Local Communities
While we seek to achieve that 20% reduction across the nation, it is absolutely essential that we make increasingly stronger efforts in neighborhoods where, for a variety of reasons, there has been less access to as many choices as elsewhere in the country. During the period of the agreement, families in 8-10 selected communities will see intensified activities to drive down purchase and consumption of sugar-sweetened beverages. To date, we have begun focused efforts in five specific communities and will begin working with additional communities over the next few years.
The Stories Behind the Work
Evaluating Our Impact
It is important the Alliance and the beverage industry evaluate the results of this work—both nationally and in each community. All the efforts to decrease calorie consumption are monitored by Keybridge LLC, a Washington-DC based economic and public policy consulting firm. Keybridge tracks the progress and evaluates the results of the commitment using a range of metrics and data sources, including sales and retail merchandising data available from syndicated sources and company shipment data.