August 30, 2017

Introducing the Healthier Generation Store with Amazon Business!

We strongly believe that an organization’s budget or zip code should not hamper its ability to serve healthier options to kids.  That is why The Alliance for a Healthier Generation and Amazon Business have partnered to create the Healthier Generation Store – a curated online marketplace with products that comply with the USDA’s Smart Snacks in School nutrition standards and the National AfterSchool Association’s Healthy Eating Standards.  The online store is available to organizations nationwide, regardless of where the organization is located or how large or small of an order they need to make. 

The Alliance for a Healthier Generation has a long history of working with businesses to find innovative solutions to help empower kids to develop lifelong, healthy habits.  For more than a decade, Healthier Generation has worked with food and beverage companies to provide healthier options to schools, out-of-school time sites and families across the country.  The Healthier Generation Store joins our suite of transformative tools for schools and out-of-school time programs, such as the Smart Snacks Product Calculator, which can be used to verify products for compliance with the Smart Snack nutrition standards and the Smart Food Planner, which can be used to help identify healthier products, recipes, and sample menus.

The Alliance for a Healthier Generation and Amazon Business partnered in 2016 to address the barriers schools and out-of-school time sites face when purchasing healthier foods and beverages. The Healthier Generation store will help schools, out-of-school time programs, and vendors not only identify healthier, compliant items, but also purchase them.

With no membership fee to join, organizations using the Healthier Generation store via an Amazon Business account will have access to select business-only pricing, free two-day shipping on eligible orders of $49 or more fulfilled by Amazon, multi-user account structures, approval workflow, payment solutions, tax-exempt purchasing, and dedicated customer support.


How does your organization use the Healthier Generation store?

Step 1 

Register for a free Amazon Business account.


Step 2

All you need is a valid email address, shipping address and your organization’s Tax ID.

Start shopping the Healthier Generation Store (upon account activation within one to three business days).

All purchasing must be made in accordance with applicable federal, state, county and local procurement regulations and policies.


Step 3

Use your saved time for other activities!


Interested in leveraging full benefits of the Healthier Generation Store for your School or Out-of-School Time Organization? Get started today by creating a free Amazon Business account at

For Amazon Business Customer Service: or (866) 486.2360


Procurement regulations are highly complex. The Healthier Generation Store was created to provide schools and sites with an option that may help them more easily access products that meet federal nutritional guidelines. We encourage schools and sites to connect with their district procurement/purchasing department and/or the State agency to ensure they are in compliance before making a purchase.