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April 12, 2013

The Alliance for a Healthier Generation Launches New Brand Identity and Website to Enhance Consumer Reach and Engagement

(NEW YORK, N.Y.) April 12, 2013 – Building on the organizational growth and measured impact of the past seven years, the Alliance for a Healthier Generation, one of the nation’s leading organization’s fighting childhood obesity, unveiled today a new brand identity and website aimed at broadening consumer reach and engagement. President Bill Clinton’s Clinton Foundation and the American Heart Association founded the Alliance in 2005.

The new brand includes an updated visual identity, tagline and refreshed messaging. In conjunction with the brand refresh, the Alliance also launched a new website to enhance the organization’s marketing efforts and provide higher quality online support for parents and stakeholders leading obesity prevention programs in their communities.

Bruce Lindsey, Board Chair of the Alliance and CEO of the Clinton Foundation stated, “The rebranding and launch of our new website is an important and evolutionary step for the Alliance. We have a strong seven-year history and this exciting transformation reflects the value we have for the audiences we reach and the communities we support. We aim to invite additional supporters to the table and facilitate a higher quality experience when they join our efforts.”

The Alliance brings the experience, passion and expertise required to invite new possibilities for growth, impact and sustainability. The organization has expanded its reach exponentially during the past seven years: activating young people to become leaders; engaging more than 17,000 schools in policy change; collaborating with 100 + companies to change nutrition offerings; involving more than 56,000 healthcare providers; and more recently, expanding within communities to support hundreds of out-of-school time programs. Moving forward, the Alliance will integrate greater opportunities for parents and other consumers to play a greater role in improving children’s health.

Ginny Ehrlich, chief executive officer of the Alliance said, “We learned from our stakeholders that they value our high quality programs and services, ability to be nimble and collaborative spirit.. We used this information to create a fresh, contemporary brand.”

In preparation for the launch, the Alliance has facilitated a series of internal and external meetings and webinars for national staff, key stakeholders, and collaborators to share the rationale for the new branding and equip those supporters with key messaging and tools such as marketing collateral, social media banners, and web links to help promote the new identity.


About the Alliance for a Healthier Generation

The Alliance for a Healthier Generation, founded by the American Heart Association and the Clinton Foundation, works to reduce the prevalence of childhood obesity and to empower kids to develop lifelong, healthy habits. The Alliance works with schools, companies, community organizations, healthcare professionals and families to transform the conditions and systems that lead to healthier children. To learn more and join the movement, visit www.HealthierGeneration.org.


Alliance for a Healthier Generation

Megan McIntyre