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May 19, 2014

Warriors and Jawbone to Launch “UP for a Healthier Generation” Program with Sheridan Elementary School in San Francisco

Teachers to take part in week-long competition to support childhood health; Warriors Harrison Barnes and Festus Ezeli to attend launch event

(OAKLAND, CALIF.) May 19, 2014 – The Warriors and Gold Alliance partner Jawbone are partnering with the Alliance for a Healthier Generation for a one-week health and fitness challenge starting Tuesday, May 20 at Sheridan Elementary School in San Francisco (431 Capitol Avenue, San Francisco, CA, 94112.) Teachers at Sheridan Elementary School will compete for one week to be the healthiest role model for their students to support childhood health as part of an UP for a Healthier Generation, powered by Jawbone, event. Warriors forward Harrison Barnes and center Festus Ezeli will attend the tip-off event on Tuesday, May 20 to officially launch the program with a school-wide assembly from 1:00 p.m. – 2:00 p.m.

Each teacher will be given an UP band, wearable technology from Jawbone, to track their steps, calories burned and sleep, with each teacher monitoring and logging their progress once each day during a one week period. The winning teacher will be announced at another school-wide assembly on Tuesday, May 27 and will have the opportunity to take their entire class to a Warriors home game during the 2014-15 season.

Sheridan Elementary School is an active member of the Alliance for a Healthier Generation's Healthy Schools Program. Now supporting more than 22,000 schools across the U.S., the Healthy Schools Program takes a comprehensive approach to helping schools create healthier environments by working with them to improve access to healthier foods; increase physical activity opportunities before, during and after school; enhance nutrition education; and establish school employee wellness programs.

The Alliance for a Healthier Generation, founded by the American Heart Association and the Clinton Foundation, works to reduce the prevalence of childhood obesity and to empower kids to develop lifelong, healthy habits. For more information on the Alliance for a Healthier Generation, visit healthiergeneration.org.

Jawbone has been a Gold Alliance partner with the Warriors since the 2011-12 season. Jawbone is a world-leader in consumer technology and wearable products. Jawbone’s UP® and UP24™bands help people track and understand how they sleep, move and eat so they can make more informed choices to help them live better. For more information on Jawbone, visit jawbone.com.

Jawbone and the Alliance for a Healthier Generation have teamed up to create a Special Edition Orange UP band to inspire healthy habits at an early age. Jawbone will make a donation of $20 to the Alliance for a Healthier Generation for every Orange UP band sold.

For more information on the Golden State Warriors, visit warriors.com.


Raymond Ridder   (510) 986-5384
Lisa Goodwin        (510) 986-2253