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Healthier Generation Store with Amazon Business

Healthier Generation works with companies to create, market, and improve access to healthier products that meet national nutrition standards for school and out-of-school time organizations, like USDA’s Smart Snacks in School and the CACFP (Child and Adult Care Feeding Program) Meal Pattern guidelines.  

In 2016, Healthier Generation teamed up with Amazon Business to launch an innovative collaborative solution to the last-mile gap: an online store that leveraged Healthier Generation’s public health expertise and long-standing relationships with youth-serving organizations against Amazon Business’ powerful e-commerce platform and wide-reaching distribution channels. This solution is particularly essential in rural areas, where access and availability can be severely limited by lack of service from typical distribution channels

The Healthier Generation Store with Amazon Business is an online store dedicated to providing our stakeholders in schools and out-of-school time programs with access to products vetted by Registered Dieticians to meet the standards of the USDA child nutrition programs Smart Snacks in School and CACFP, as well as the Food Service Guidelines for Federal Facilities. The store allows users to easily identify and purchase healthier, compliant products for a variety of purposes, including snack and meal service, vending machines, organization stores, celebrations, and events.

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Visit the Healthier Generation Store