By being resourceful and creative, you can raise funds for your school while reinforcing the lessons you’re teaching students about healthy eating. You’ll be amazed at how excited your students and community can be about fundraisers that focus on physical activity or seasonal events. Change is easiest when everyone is committed, so let us help you inspire your school community to embrace new ways to raise revenue for your campus in ways that support healthy habits for your students and staff.

Step 1: Know Your Wellness Policy

Having a strong local wellness policy is a first step to implement healthy fundraising in your school or district.

What does your local wellness policy say about in-school fundraising? What about fundraising that occurs after school? Does it address fundraising that occurs during evenings and weekends?

If you need to update your local wellness policy, check out the Alliance’s Model Wellness Policy template, which was approved by the USDA, to make healthy fundraising the standard for students in your district.

Step 2: Provide Alternatives

Your students and staff will never miss their unhealthy fundraising options if you make sure to offer plenty of fun alternatives. Try the following to get started:

Step 3: Engage Kids

Remember to involve your “customers” in the process. Do they have ideas for out-of-the box fundraisers? Encourage them to research viable fundraising options that meet the needs of your school. 

Step 4: Spread the Word

Make sure to communicate your fundraising policy to everyone who might be affected by it – including staff, students and parents. Announce the new policy when it’s adopted and send reminders during the school year that the change is coming.

Use our Food & Funds: Keepin' It Healthy presentation to explain how healthy fundraising can be successful and use the examples in Step 2 to support your fundraising policy.  Remind staff, students and families that fundraisers should center around non-food activities or only foods and beverages that meet Smart Snacks standards. 

Spread the word about healthy fundraisers using the following tools:

  • Student/staff/parent handbooks
  • Intercom or email announcements
  • Parent newsletters
  • Staff memos
  • Student newspaper
  • School websites or social media accounts
  • Staff or student orientation or open house nights 

Step 5: Ask for Help

You don’t have to re-invent the wheel. Use the resources and support available to you through the Healthy Schools Program.

Join the conversation in our Connect Community, Nutrition Beyond the Café and check out our curriculum, Celebrations, Rewards and Fundraisers, OH MY! Engage with the Alliance’s National Nutrition Advisors and learn from others around the country.

Congrats on aligning your school fundraisers with Smart Snacks in School standards. Now you’re ready to tackle celebrations!


Talk with Our Expert

Jill Turley is one of our National Nutrition Advisors. By contacting her, you can ask questions, learn best practices and get started creating a healthier school environment.

Get to know Jill | Connect with Jill | @rdjill


Nutrition Throughout the School Day

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