Shaping the Marketplace through Cross-Sector Initiatives

As a trusted, independent public health organization, Healthier Generation negotiates and implements voluntary agreements and collaborations with corporations, industry associations, and NGOs to drive bold, systemic change against ingrained barriers to improving children’s health.


C-Store Collaboration

Learn how we work with NGOs and industry associations to reduce sugar consumed from beverages

McDonald's Commitments

Read about our collaboration with McDonald’s to increase access to healthier food and beverage options for families

Beverage Calories Initiative

Find out how Healthier Generation works as a broker and implementation partner with some of the biggest players in the beverage industry to drive down consumption of calories from beverages