Beverage Calories Initiative
Healthier Generation works as a broker and implementation partner with some of the biggest players in the beverage industry to drive down consumption of calories from beverages.
In 2006, we negotiated a voluntary agreement with the beverage industry to remove regular soft drinks from schools and provide lower-calorie and smaller-portion options to children during the school day. Within four years, this initiative led to a 90 percent reduction in beverage calories shipped to the nation’s schools.
Building on the success and impact of this agreement, in 2014 Healthier Generation, the American Beverage Association (ABA), The Coca-Cola Company, Dr. Pepper Snapple Group (now Keurig Dr. Pepper), and PepsiCo announced the 2025 Beverage Calories Initiative to reduce the number of calories that Americans consume from beverages by 20 percent by 2025.
With the ABA and beverage companies, Healthier Generation has undertaken a complementary effort to evaluate progress and strategies toward the 20 percent beverage calorie reduction in eight to 10 communities where the challenge to meet the goal is believed to be greatest. To date, we have launched focused efforts in five communities: Los Angeles, Little Rock, Mississippi Delta, Montgomery, and New York City.
Evaluating Our Impact
To measure progress toward the 2025 goal, independent evaluator Keybridge conducts an annual analysis of average per-capita beverage calorie consumption, both nationally and in the communities of focus.
April 2020: At this unprecedented time, Healthier Generation’s organizational focus is on supporting the communities we serve in responding to the COVID-19 pandemic. However, in the interest of transparency regarding the Beverage Calories Initiative (BCI) commitment, we are making the most recent progress of the BCI Community Initiative available at the link below. In the weeks and months to come, we will seek out appropriate opportunities to communicate more fulsomely about this data with interested stakeholders.
- 2018 National Progress Report
- 2018 Communities Progress Report
- 2017 National Progress Report
- 2017 Communities Progress Report
- 2016 National and Communities Progress Report
- 2015 National Progress Report
- 2015 Communities Progress and Baseline Report
- 2014 National Baseline Report
The Stories Behind the Work